ADCC

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Upon our repeated wins at The Advertising & Design Club of Canada annual awards show, the ADCC Board asked Lisa and
I to design & create their 2008 program, annual and event materials. With the help of our team, we leveraged the idea of creating a cult among our Canadian creative community, aptly named the "cult of ideation". This "Cult of Ideation" promised to deliver riches and glory (and ADCC awards) for all who follow The Ten Rules of Ideation. Slightly tongue in cheek, the campaign nevertheless celebrates the almighty "idea".

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Concept & Design Brand Identity Environmental design

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