Bikers Against Distress organize a yearly motorcycle ride in support of the Distress Centre - a not-for-profit helpline, that is a twenty-four hour andcompletely volunteer, crisis line. As this is the 10th Anniversary of the BAD Ride & 40th anniversary of The Distress Centre, the original clientrequest was simply for a poster, marking the occasion. The rest of the campaign developed from the simple question, "What if bikers had to raise money like everyone else?"