DownBelow
Waxing your nether regions is no day on daddy's yacht.
We transformed a cramped, underutilized basement space, leveraging (what would normally be) the limitations and turned them into opportunities. How do you explain, to a complete stranger, what you want them to do to your most sensitive of private areas? We decided that the menu book should function non-verbally - disarming any embarrassing situation - allowing women to simply point at the service they desired.
Concept & Design Brand Identity Environmental design
