ThePUGS


The PUG's are the People's Choice for Architecture aimed
at rewarding Toronto's most innovative and design-conscious architecture - as well as pointing out the worst, most offensive architecture across retail, public and private sectors. We were challenged to refresh the brand iconography, the collateral, website and student-educational program all with an emphasis on the positive aspects of architectural design, while still chastising those who violate the urban landscape with uninspired, and sometimes, downright ugly buildings.


Logo __Brand Identity__Business Card/Promotional Tags__Collateral__Web__Presskits