Viva
VIVA was created to relieve traffic stresses in the York Region. Dedicated bus lanes, and state-of-the art, wi-fi equipped vehicles meant faster, more efficient commute times for residents. Our job was to create a complete brand platform that elevated the perception of busses as vehicles that you had to take into a transit choice you wanted to use. Everything from the livery, design, information, stations, uniforms, and related materials to the maps and ticker-station messages were considered in our execution.
Complete Brand Identity Advertising Interactive Ambient Media Environmental Design
