The Wines of France wanted to dymystify French wines for a younger audience (who normally reach for a 'critter' wine, if they choose the category at all). With a very limited budget,
we filmed a Mime (François) who entertained 3 blind dates.
The dates represented 3 characteristics of French wines (bold, balanced, and mild). Normally silent, our Mime broke with character & raved about the dates (wines) because they were so appealing. This site has been chosen by Creativity, Ad Age, Ads of the World, Communication Arts, and numerous blogs
as "internet site of the month".